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Press Release

Signal 88 Security Announces Rebranding, Changes Name to Signal


Signal has unveiled a new name and brand identity as part of an extensive brand refresh initiative



Signal 88 Security, the world’s premier security service franchise, has launched a brand refresh effort in response to accelerated company growth and recommitment to its core beliefs. At the heart of this rebranding is a change of the company name to Signal – matching the name of their software platform – and an update to the corporate logo and visual identity.

Since its first franchise offering in 2008, Signal has cemented its status as an industry leader for security services, especially mobile patrol security that provides proactive deterrence for client partners of all types and sizes. Now producing revenue in five countries, and with more international expansion on the horizon, the company is experiencing exponential growth. This growth is a direct result of the leadership and integrity of local Franchise Owners and their teams, who are active and invested in the very communities they serve.

Visible changes will begin at the global Home Office immediately, with new branding updated on key systems and tech platforms. The Signal brand will “formally” launch at the company’s upcoming Franchise Convention in January 2022. Individual franchises will transition onto the new brand over the coming years, depending on their market circumstances and local regulatory processes.

“This is a major milestone for our company as we update our identity to better match our global ambitions” said Patrick Murray, Creative and Brand Director of Signal. “Our new brand identity is only one part of an all-encompassing effort to define and hone what makes our company unique and best positioned to serve our clients and Team Members in their lives and careers.”

The new Signal brand has been refreshed with a look and feel that retains much of the brand’s legacy while creating a runway for continued growth. Like signal flags on the horizon, the new logo represents partnership, presence and above all, security.

About Signal

Signal is the world’s premier security service franchise, dedicated to providing peace of mind so our communities can pursue passion in life. With over 250 franchises across 5 countries, Signal is transforming the security industry through transparent technology, local ownership, and the proactive patrol model.